But really, is social media marketing important for your business? Yes. Social media helps you understand your customer, it helps create awareness through targeting and driving traffic to your website... boosting your SEO! What happens when you understand your customers, when you start to rank higher on Google? BOOM. You more sales. Period. 70% of business-to-consumer marketers have acquired customers through Facebook? 84% of CEOs and VPs say they use social media to help ma

Many business owners hire out social media, many keep it in house... so what can you expect when you outsource it? And what SHOULD you expect? If you are like many business owners, you likely think all SMM (social media managers) are the same right? Wrong. Some go to school, some use the school of life, some both. So what makes a social media manager stand out - not standing out. If you have a great social media manager the truth is, your clients should never know you have o

Many businesses now have a social media manager, a digital manager or an online brand manager... there are a few difference between each of the roles, but for now lets just highlight the social media manager - ie: the person that manages your social media accounts. We are the people that the millennials think must have the coolest job, while others think we spend the day 'playing on facebook all day' . Both are right and both are wrong. It's not the coolest job, while it is p

Social media isn't going anywhere so ... if you've been wondering how to get on board and how to use social media, the time is now. How to start: Develop a brand plan, a brand voice and start building your content calendar. What is your plan? Your plan is how often you plan on posting, where you are going to post and how you manage to operate and respond to our page, but don't leave out your objectives to engage the community. Building brand awareness: Brand awareness can be

How important is a brand? I was asked recently "how important is a brand". My initial thought was > this call is going to take more than an hour. When considering the importance, I look at the brand of a company as their 'personality' and the logo is the 'face'. So I guess the answer would be, how important is personality? It has value greater than you think. We've started recognizing widely that a brand does hold a power. Brands attract followings, influencers, loyalty and c

If you always do something the same way, because thats the way its always been done... guess what, progress is not made. We would still be using wire recorders and the album would never have been made. Someone had to think of social media, the internet and the airplane. So if you want that, you want what has been done, yes, that may be great and it may work for you but ask one question... What would happen if you did it different? What is the worst that could happen? Yes, the

People have said to me "You're so lucky to be creative' ... It has nothing to do with luck. I can't sing, I don't know north from south (unless its on my car navigation) and I cannot whistle, not even with my fingers. Nope, luck isn't it. I won't doubt that perhaps there are some genetics. I like to think that since I'm part dutch I am naturally a little gifted when it comes to seeing things from a different perspective and I am a big fan of orange... Do you think anyone ever

All great design comes from what is not originally on the computer. Logo design, graphic design, play

When should you raise your prices, how should you do it... how can you raise your prices while not losing too many customers.

I am not talking about doing a logo for a non-paying client or allocating to time to where it is not appreciated, it's about find the right work, the right people to help out. Recently I offered free, no strings attached work to another company, it resulted in a lot of opportunity for me to help them (which could help me later), get my name in front of a new group of possible eventual clients and I really got to have fun with their work. (Thanks Ladies) WHO: Perhaps you choos

WHY you should blog: 1. You know stuff. If you have ever found yourself repeatedly educating people on the same topic (why you should blog

I love social media and I think it is a great tool for business, for boosting brand awareness, recognition, SEO and helping you promote and