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The psychological resistance of a logo redesign
There comes a time when most businesses will ask 'is it time for a logo redesign?'. Whether slowing sales, a changing demographic,...

How Behavioural Economics Can Inform Logo and Brand Design
A logo is more than just a visual mark—it’s a psychological tool

Nostalgic design
Why do we love nostalgia? Nostalgia makes us feel good; it's embedded in our memories and creates optimism.

The Psychology of Pricing: Luxury Edition
Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

Boring flyers suck.
Boring flyers suck, you need to stand out- when you spend money on advertising you cant skip spending money on an effective design

The influence of language in business
When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language

How much does a logo cost?
How much does a logo design cost?
Okotoks and Calgary

What does that (branding) even mean?
What does branding even mean? A dive into branding without jargon.

Designing a logo > building a brand
Starting a business can feel exciting and overwhelming, but there are many fun things to look forward to, and a logo is one of them....

It's not magic, it's hard work
The magic pill for ranking on google...
doesn't exist!

Will your brand weather the storm?
Branding in a crisis
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