The power of perception for brands.

AI is not the enemy, it may actually be what brings humans together

There comes a time when most businesses will ask 'is it time for a logo redesign?'. Whether slowing sales, a changing demographic,...

A logo is more than just a visual mark—it’s a psychological tool

Why do we love nostalgia? Nostalgia makes us feel good; it's embedded in our memories and creates optimism.

Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

Boring flyers suck, you need to stand out- when you spend money on advertising you cant skip spending money on an effective design

When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language

How much does a logo design cost? Okotoks and Calgary

What does branding even mean? A dive into branding without jargon.

Starting a business can feel exciting and overwhelming, but there are many fun things to look forward to, and a logo is one of them....

The magic pill for ranking on google... doesn't exist!

Branding in a crisis