AI Image generators are getting better every day, and more and more platforms are offering images. It's getting harder to ignore them in our feeds and businesses. What are the not-so-obvious costs of using them? If you ask most people, they are confident that they can tell an AI image from one designed by a graphic designer, and most do not view it favorably. It's right there: one simple prompt, and you can have a logo, a poster graphic, or a social media post in seconds, so

When it comes to building a brand, your logo is like the face of your business. It’s the first thing people notice, the symbol that sticks in their minds, and the visual shorthand for everything you stand for. But here’s the million-dollar question (well, maybe not quite that much): how much does a logo cost? If you’ve ever wondered why logo prices vary so wildly, you’re in the right place. Let’s dive into the world of logo design cost and uncover what really drives those num

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There comes a time when most businesses will ask 'is it time for a logo redesign?'. Whether slowing sales, a changing demographic,...

A logo is more than just a visual mark—it’s a psychological tool

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Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

Boring flyers suck, you need to stand out- when you spend money on advertising you cant skip spending money on an effective design

When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language

How much does a logo design cost? Okotoks and Calgary

What does branding even mean? A dive into branding without jargon.

Starting a business can feel exciting and overwhelming, but there are many fun things to look forward to, and a logo is one of them....

The magic pill for ranking on google... doesn't exist!

Branding in a crisis