Why do we hate losing something? How do businesses and marketers use this to make us less likely to leave them?

By definition, of 'The IKEA effect' is a cognitive bias that shows that people place a higher value on things they helped to build or create

When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language

People hate the fake People have learned how to tell the difference between a persona and an authentic personality. Maybe it’s the years...

When embarking on social media, for your business or to build your brand, more often than not, the service you are provided is a content pla

People have said to me "You're so lucky to be creative' ... It has nothing to do with luck. I can't sing, I don't know north from south...