Contracts are essential tools that define relationships, protect intellectual property, and ensure financial clarity in business negotiations.

Marketing is only part of the solution, consider how you can use behavioural economics and consumer insights to create loyalty and increase

Growth stage businesses face challenges unique to them. Explore common marketing issues and strategies to work through them.

A logo is more than just a visual mark—it’s a psychological tool

When was the last time you tried to cancel a subscription or delete an app only to be met with an impossible-to-find button, endless “Are...

Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

Why do we hate losing something? How do businesses and marketers use this to make us less likely to leave them?

How can businesses and brands leverage nudges ethically and effectively and empower consumers rather than making them anxious?

Boring flyers suck, you need to stand out- when you spend money on advertising you cant skip spending money on an effective design

By definition, of 'The IKEA effect' is a cognitive bias that shows that people place a higher value on things they helped to build or create

Everything we do or don't do reflects and creates an opportunity to let people make judgements about us, or sends a message about who we are

It's a beautiful sunny day and you find yourself at a market, a tourist trap or a pop-up shop and though there are a lot of great items,...

When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language

Let me start by saying there are 100+ ways you can integrate theories of behavioural economics, consumer insights and principles into design