This month marks 10 YEARS of betting on myself and winning. Awedity has been my full-time gig for 10 years as of June 1.  I try to show...

Smaller or start-up businesses often operate with limited resources, making the timing of executive hires critical. In the early stages,...

The power of perception for brands.

Contracts are essential tools that define relationships, protect intellectual property, and ensure financial clarity in business negotiations.

Luxury brands may be having a moment, but for those who know, you know why the story goes deeper.

Marketing is only part of the solution, consider how you can use behavioural economics and consumer insights to create loyalty and increase

Growth stage businesses face challenges unique to them. Explore common marketing issues and strategies to work through them.

Why do we love nostalgia? Nostalgia makes us feel good; it's embedded in our memories and creates optimism.

Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

This year has been a significant year for updates, as Google continues to help us all create better, more informational websites that serve

How can businesses and brands leverage nudges ethically and effectively and empower consumers rather than making them anxious?

Boring flyers suck, you need to stand out- when you spend money on advertising you cant skip spending money on an effective design

Has your website traffic started to tank? Where did all the Google search users go? The future of search and considerations.

Let me start by saying there are 100+ ways you can integrate theories of behavioural economics, consumer insights and principles into design

What does branding even mean? A dive into branding without jargon.

Starting a business can feel exciting and overwhelming, but there are many fun things to look forward to, and a logo is one of them....

Yay, you have finally gotten your new (or revamped) website up, so bring on the leads right? It's magical, your website

The magic pill for ranking on google... doesn't exist!

I get asked weekly 'Do you do SEO?' to which the response is generally highlighting that there are 100s of factors that go into SEO.

Back in the day, building a website would take programming, loads of time, and skills that not everyone had the skills required to do...