good marketing should
never feel like marketing
My goal is to help inspire you, to help you share what makes your business so exceptional, and to find ways to share that information with your audience.
Let's discover your WHY, and your purpose, and highlight a great story. I believe that the strength of a business comes down to these foundational items and it's what helps them succeed.
I have led the marketing department for large international businesses, and national organizations, but I have found my true passion with small to mid-sized businesses, I've learned a lot about what makes a business truly work.
Customers never chase companies that are driven by profit, they expect more. Consumers want to believe in what you stand for, and what your purpose is, and to know you care about the same things they do.
Leading with your purpose is the greatest way to ensure success, with your customers, with your employees, and in your community. It's expected!
64% of global consumers appreciate brands that actively communicate their purpose with 62% hoping companies will take a stand on issues they are passionate about. (Accenture 2018)
72% say they feel it is more important than ever to buy from companies that reflect their values. (Cone/Porter Novelli 2019)
Greater than 80% of Gen Z consider a company’s purpose when deciding where to work. Employees are willing to trade a percentage of their lifetime earnings for greater meaning at work
I believe in meaningful
If you want to build your business, a strong brand not only builds trust but builds consumer loyalty, while marketing strategy builds the foundation.
Great branding starts with a company name and a design, laying in what your company believes and represents then tying it all together...
Together we will identify opportunities in the market, how you can be different from your competition, and review your customer journey to help desired actions.