should never feel like marketing
My goal is to help inspire you, to help you share what makes your business so exceptional, and to find ways to share that information with your audience.
...but every great business should start with a WHY, a purpose, and a story. I believe that the strength of a business comes down to these foundational items and it's what helps them succeed.
I have led the marketing department for large international businesses, national organizations, but I have found my true passion with small to mid-sized businesses, I've learned a lot about what makes a business truely work.
Customers never chase companies that are driven by profit, nor are they ever going to wear a shirt with the name of the lowest cost leader (ie: Zellers).
Consumers want to believe in what you stand for, what your purpose is, and to know you care about the same things they do.
Leading with your purpose is the greatest way to ensure success, with your customers, with your employees, and in your community. It's expected!
64% of global consumers find brands that actively communicate their purpose more attractive.
62% want companies to take a stand on issues they are passionate about, and 52% say they are more attracted to buy from certain brands over others if these brands stand for something bigger than just the products and services it sells, which aligns with their personal values. (Accenture 2018)
72% say they feel it is more important than ever to buy from companies that reflect their values. (Cone/Porter Novelli 2019)
83% of Gen Z in the US consider a company’s purpose when deciding where to work.
More than 9 out of 10 employees are willing to trade a percentage of their lifetime earnings for greater meaning at work
If you want to build your business, a strong brand not only builds trust but builds consumer loyalty, while marketing strategy builds the foundation.
Great branding starts with a company name and a design, laying in what your company believes and represents then tying it all together...
Together we will identify opportunities in the market, how you can be different from your competition, and review your customer journey to help desired actions.