marketing
good
never feels like marketing
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In a world of noise, people will pay more attention to a whisper.
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My goal is to help inspire you, to help you share what makes your business so exceptional, and to find ways to connect with your audience.
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marketing strategy
Your marketing strategy sets up your business's overall plan for reaching prospective and connecting with potential consumers.
Your strategy should include your branding, information on your target customer and overall demographics, your value proposition (on your product or service), communication and execution, and set out goals for your business.
content marketing
Content marketing is a strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
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More than 80% of companies are using some form of content marketing.
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Blogs (including articles, how-to's, updates, and tips) are the most common with email newsletters creating loyalty and driving additional sales with customers.
email marketing
90% of consumers check their emails daily. While we can be connected on social media, email marketing offers added benefits, and your contact list is valuable.
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Most consumers prefer to be emailed vs calls, and most enjoy receiving weekly emails from the brands they follow highlighting tips, sales, and specials.
For every $1 spent on email marketing, $44 is made in return. That’s an ROI of 4400%
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courtesy wpbeginner
“It is better to have the philosophy of thinking more than your competitors than spending more than them”.
- David Ogilvy
- this is why we have added knowledge of behavioral science to all of our marketing -
how it
works
the challenge
What is the challenge you are facing? What would you like to see happen, where does your business need assistance?
the solution
The solution could be maketing based, requiring visibility or promotion, but it may also be behavioral based, requiring a change of action
the outcomes
After an assessment, you will have some clear strategies and ideas to execute or guidance for areas that are opportunities.
the result
After an allotted period of time, we can see how the changes have benefitted your business and make adjustments as needed.
so, what is
behavioral economics?
I started studying behavioral economics in 2020 and I was fascinated by how it could be used in marketing to help businesses achieve goals.
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Small changes in design and user experience can have a big impact on consumer behavior. We incorporate subtle yet effective behavioral nudges, such as clear call-to-action buttons, simplified decision-making processes, and personalized recommendations, to guide your customers toward the desired actions.
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When we understand why people make the decisions that they do we can better create communications or choice architecture to help them make decisions we may prefer or we can use it to help solve problems.
Start evaluating where your business is and identify your future goal.
2 hr
150 Canadian dollars