top of page
Julie Boake
Julie Boake
Julie Boake

Hi, Im' julie boake, owner of awedity creative crazy enough to believe it's possible, and then do it.

your odd is your awesome!

I love that you are here!

After spending 20+ years helping the big businesses stay big, I needed a purpose. I realized that it is much more gratifying to support local business owners to find their way, build their businesses and realize their dreams (which also inadvertently, helps me reach my dreams).


I also keep it lean, while I am always here, I source and collaborate with other practitioners when needed. Keeping overall costs affordable, while offering a much-needed, approachable, service was key to my business.

I am the 'do-er' not just a thinker (but I do love behavioural economics), love stats and numbers and quotes... and believe that while theory is excellent, intuition can make for innovation. I am a big fan of school and went to Mount Royal University (Web Design, Print Design), SAIT College (Marketing, Digital Communications), Harvard + Wharton and Sauder for Behavioural Economics along with ACAD for Typography + graphic design, and still keep up with various online classes and courses.  

So with all of that said... I am probably not like that agency you met in Calgary or like your cousin's friend who does design. I am a little more casual, love the 90s, and work hard. I love to collect old types (led and wood blocks), swatch watches, and fun pins. I believe music and working out are great mood changers and nothing, not even AI, can replace true creativity! 

Awedity= odd + awesome


experience + more

Education + Work​

  • UX User Experience Design, Google Online 2024

  • Behavioural Economics Course, Wharton University, 2023

  • Behavioural Economics Certificate, Harvard Business School, 2023

  • Behavioural Sciences, University of BC, 2023

  • Digital Communications, SAIT, 2013

  • Graphic Design, Univeristy of the Arts, 2010

  • Publishing Design, Mount Royal University, 2009

  • Website Design, Mount Royal University, 2009

  • Marketing, SAIT, 2005

  • I have been hired for Speaking, training, and coaching local business owners by local stakeholder groups in Okotoks and High River as well as in Calgary. 

  • WORK

    • National Marketing Manager 2012-2015 Grant Thornton, consumer insolvency​

    • Marketing Lead 2008-2012, Various Oil and Gas Companies

    • Marketing Manager 2003-2008, Hesperian Capital Management

  • DONATION: Each year I donate services and time to multiple fundraisers, including Country Hospice, Sheep River Health Trust, Okotoks Junior Hockey, Cooking for Kids, and the Okotoks Oilers Golf Tournament.

Community Impact​

  • 2023, Design winner, The Behavioral Economics Guide, 10 year anniversary edition

  • 2021 Alberta Chamber Small Business of the Year nominee and Female Business of the Year Nominee

  • 2021 Small Business Magazine Business Woman of the year, nominee

  • Group Leader. 100 Women Who Care Dec 2019-2023. I brought the membership from 56-124 in less than 3 years, during the pandemic before passing the torch in 2023.​

  • Past Board Member, Sheep River Health Trust, May 2021 to 2024 head of the Communications committee.

  • 2019 Women of Inspiration, Rural Leadership Winner

  • 2019 Okotoks & Area Chamber of Commerce Award: Business of the Year Winner

  • 2019 Okotoks & Area Chamber of Commerce Nominee for Customer Service (Business), Community Impact

  • 2018 Alberta Women Entrepreneurs Nominee

  • Speaker at #SMBYYC97  "Tragedies of Trending Online"

  • Presenter Okotoks Business Association 

  • Design winner: POW / Venture Snowboards (North America) (link)

  • 2004, Nominee Top 30 under 30

  • I manage ThinkOkotoks, a page designed to help promote local businesses, and Okotoks and Area Women Entrepreneurs a place where local female business owners can connect for help, support, or promotion.

book now

Book below and let's get started.

You're here for a reason.


I am dedicated to helping small business owners like you thrive in a competitive landscape. By integrating behavioural economics into our work, we empower you with additional tools and strategies to accelerate your business's success.

raw and reel on instagram

bottom of page