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Julie Boake
Julie Boake
Julie Boake crazy enough to believe it's possible, and then celebrate it.


what makes you odd

makes you awesome!

I love that you are here!

After spending 20+ years helping the big businesses stay big, I learned that it is much more gratifying to support local business owners to find their way, build their businesses and realize their dreams (which also inadvertently, helps me reach my dreams).


I also keep it lean, while I am always here, I source and collaborate with other practitioners when needed. Keeping overall costs affordable, while offering a much-needed, approachable, service was key to my business.

I am the 'do-er' not just the thinker (but I do love behavioural economics), love stats and numbers and quotes... and believe that while theory is excellent, intuition can make for innovation. I am a big fan of school and went to Mount Royal University (Web Design, Print Design), SAIT College (Marketing, Digital Communications), and ACAD (Typography + graphic design), and still keep up with various online classes and courses.  

So with all of that said... I am probably not like that agency you met in Calgary or like your cousin's friend that does design. I am a little more casual, love the 90s, and work hard. I love to collect old types (led and wood block), swatch watches, and fun pins. I believe music and working out are great mood changers and nothing, not even AI, can replace true creativity! 

make it


You will be remembered for how you contributed to the lives of others. 

  • 2023, Design winner, The Behavioral Economics Guide, 10 year anniversary edition

  • 2021 Alberta Chamber Small Business of the Year nominee and Female Business of the Year Nominee

  • 2021 Small Business Magazine Business Woman of the year, nominee

  • 2019 Women of Inspiration, Rural Leadership Winner

  • 2019 Okotoks & Area Chamber of Commerce Award: Business of the Year Winner

  • 2019 Okotoks & Area Chamber of Commerce Nominee for Customer Service (Business), Community Impact

  • 2018 Alberta Women Entrepreneurs Nominee

  • Speaker at #SMBYYC97  "Tragedies of Trending Online"

  • Presenter Okotoks Business Association 

  • 2018 Nominee: Business of the Year, Community Impact, Best Customer Service, Okotoks Chamber Business Excellence Awards,  2017 Nominee: Best Customer Service, Okotoks Chamber 

  • POW / Venture Snowboards (North America) Design Winner (link)

  • 2004, Nominee Top 30 under 30

make a


Taking time to give back to the community is important to me.

I have been hired for Speaking, training, and coaching local business owners by local stakeholder groups in Okotoks and High River as well as in Calgary. 


Each year I donate services and time to multiple fundraisers, including Country Hospice, Sheep River Health Trust, Okotoks Junior Hockey, Cooking for Kids, and the Okotoks Oilers Golf Tournament.

I manage ThinkOkotoks, a page designed to help promote local businesses, and Okotoks and Area Women Entrepreneurs a place where local female business owners can connect for help, support, or promotion. 

Group Leader. 100 Women Who Care Dec 2019-2023. I brought the membership from 56-124 in less than 3 years, during the pandemic before passing the torch in 2023.

Board Member, Sheep River Health Trust, May 2021 to current. Communications committee.

You're here for a reason.


I am dedicated to helping small business owners like you thrive in a competitive landscape. By integrating behavioral economics into our work, we empower you with the tools and strategies needed to accelerate your business's success.

Book below and let's get started.

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