


...be crazy enough to believe it's possible, and then do it.
Hi, Im' julie boake, owner of awedity creative.
how I help you:
I help you understand your marketing and your customers so you can be more effective.
(no jargon, no bs)
I provide over 20 years of diverse experience, support, and encouragement striving to empower you with design you love showing off.
but why?
I am the 'do-er' with a curious mind and a thinker (hence my love of behavioural economics). I love stats, numbers and quotes... and believe that while theory is excellent, intuition and accidents can make for the best innovation. I thrive with passionate clients and love getting into the weeds solving problems and executing on ideas.
I am a lifelong learner. I recently attended Harvard + Wharton and Sauder for Behavioural Economics, ACAD for Typography + Graphic Design, Mount Royal University (Web Design, Print Design), and SAIT College (Marketing, Digital Communications), and I still keep up with various online classes and courses.
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So with all of that said... I am probably not like the typical agency, I am a little more casual, love the 90s, and work hard. I love to collect old letter type (lead and wood blocks), swatch watches, and fun pins. Music and working out are great mood changers and nothing, not even AI, can replace true creativity! Awedity= odd + awesome
​​my journey:
marketing, 2003
online (social media)
communications 2012
graphic + website design, 2005
behavioural economics, 2019

​experience + more
Education + Work​
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EDUCATION:
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UX User Experience Design, Google Online 2024
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Behavioural Economics Course, Wharton University, 2023
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Behavioural Economics Certificate, Harvard Business School, 2023
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MadMasters Behavioural Economics, Certificate of Distinction, 2023
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Behavioural Sciences course, University of BC, 2023
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Marketing, University of London, 2023 (refresher)
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Digital Communications, SAIT, 2013
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Graphic Design, University of the Arts, 2010
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Publishing Design, Mount Royal University, 2009
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Website Design, Mount Royal University, 2009
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Marketing, SAIT, 2005
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WORK
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Self-Employed, Awedity Creative 2015 to current
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National Marketing Manager 2012-2015 Grant Thornton, consumer insolvency​
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Marketing Lead 2008-2012, Various Oil and Gas Directional Drilling & Service Companies
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Marketing Manager 2003-2008, Hesperian Capital Management
Community Impact​​
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2023, Design winner, The Behavioral Economics Guide, 10-year anniversary edition
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2021 Alberta Chamber Small Business of the Year nominee and Female Business of the Year Nominee
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2021 Small Business Magazine Business Woman of the year, nominee
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Group Leader. 100 Women Who Care Dec 2019-2023. During the pandemic, I brought the membership from 56-124 in less than 3 years.​
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Past Board Member, Sheep River Health Trust, May 2021 to 2024 Head of the Communications Committee.
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2019 Women of Inspiration, Rural Leadership Winner
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2019 Okotoks & Area Chamber of Commerce Award: Business of the Year Winner
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2019 Okotoks & Area Chamber of Commerce Nominee for Customer Service (Business), Community Impact
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2018 Alberta Women Entrepreneurs Nominee
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Speaker at #SMBYYC97 "Tragedies of Trending Online"
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Presenter Okotoks Business Association
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Design winner: POW / Venture Snowboards (North America) (link)
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2004, Nominee Top 30 under 30
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I donate my design services to 3 different events/organizations each year.
Book below and let's get started.
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