being different

is the best strategy

in a world of vanilla
be a cheetah print...

brand building

A brand is the sum of perceptions about you, your company, or your products. This is how people see you and decides how they interact or what they believe about you, your business or your product and may be based on:

Subconscious beliefs, or biases
Category assumptions
Choice of visual representations
Messaging and tone
The atmosphere/climate

A brand strategy brings together elements that help guide your presence in the market, and in your consumer's minds and can help provide business direction. Some key aspects may include:

Positioning statement + audience
Offering and/or differentiator
Research, findings and competitor analysis
Objectives and Portfolio
Keywords, mission and manifesto

brand identity

A brand identity provides a visual correlation to your brand strategy that helps tell the story and position you, your brand or your product by careful curation of

Colors and typeface selection
Logo design
Illustration or image selection
Packaging or presentation

The choices made should correlate with the overall strategy.

brand strategy

get in touch

bold from the beginning

A (unique) memorable logo is 13% more likely to get a consumer's attention and 71% more likely to get a positive response making it one of the best returns on your investment (a great website is another).

Learn about types of logos on my blog