companies with a strong design outperform companies with a weak design by 219%*
*over 10 years, source: Adobe
daring to be different
it's the best strategy.
A brand is the sum of perceptions about you, your company, or your products. This is how people see you and decides how they interact or what they believe about you, your business or your product and may be based on:​
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Subconscious beliefs, or biases
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Category assumptions
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Choice of visual representations
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Messaging and tone
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The atmosphere/climate
simplicity is complexity resolved
With less than 10 seconds to create an impact, simplicity rules.
I help brands elevate their impression using proven design principles, effective communications and consumer insight. ​
I know a gal logo
HAPPY HEALTHY SELFISH Logo
I know a gal logo
building bold identities
A (unique) memorable logo is 13% more likely to get a consumer's attention and 71% more likely to get a positive response making it one of the best returns on your investment (a great website is another).
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Learn about types of logos on my blog
Happy Healthy Selfish Logo Design Lifestyle Blogging Brand
Blooming Cupcakes Calgary + Area Cupcake Brand
Minimalist Within Logo Calgary
Kiss My Lash - Lash Studio Logo Design Calgary | Okotoks
promotional + print:
I have designed everything from logos to streetart, CD covers to vehicles.