in a world of vanilla
be cheetah print...
brand identity
Starting with a great logo.
A brand identity provides a visual correlation to your brand strategy that helps tell the story and position you, your brand or your product by careful curation of
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Colors and typeface selection
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Logo design
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Illustration or image selection
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Packaging or presentation
The choices made should correlate with the overall strategy.
brand building
A brand is the sum of perceptions about you, your company, or your products. This is how people see you and decides how they interact or what they believe about you, your business or your product and may be based on:
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Subconscious beliefs, or biases
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Category assumptions
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Choice of visual representations
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Messaging and tone
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The atmosphere/climate
brand strategy
A brand strategy brings together elements that help guide your presence in the market, and in your consumer's minds and can help provide business direction. Some key aspects may include:
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Positioning statement + audience
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Offering and/or differentiator
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Research, findings and competitor analysis
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Objectives and Portfolio
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Keywords, mission and manifesto
when it comes to design:
simplicity is sophistication
A (unique) memorable logo is 13% more likely to get a consumer's attention and 71% more likely to get a positive response making it one of the best returns on your investment (a great website is another).
Learn about types of logos on my blog
Calgary Kitchen Restyling new logo and branding design
Happy Healthy Selfish Logo Design Lifestyle Blogging Brand
Minimalist Within Logo Calgary
Mosaic Minds Logo Design
Blooming Cupcakes Calgary + Area Cupcake Brand
With less than 10 seconds to create an impact, simplicity rules.
Elevate your brand using proven design principles, and creativity (and experience-based intuition, aka magic!).
Level Up
Level Up
promotional + print:
I have designed everything from corporate brochures to street art, CD covers to vehicles, banners and more.
