awedity creative inc.

Yes, I pre-schedule some of my social media posts. Some refer to this practice as 'batching' or simple pre-loading content into a social media planner. Is it wrong? No, but it's not perfect (more on that later). Does everyone do it? Many more than you probably think. Should you do it? You can, there are good ways to do it and less preferred ways of doing it. So how do you do it thoughtfully? There are some things that are 'safe' to pre-schedule (or batch) into your social me

With the buzz and excitement around social media and the vastness of it as a tool for promoting businesses, it seems not only have more and more companies adopted it, but more and more companies are claiming to be experts (this happens in every industry with every trend - educating yourself on the company providing the services and their background is key). When embarking on social media, for your business or to build your brand, more often than not, the service you are provi

The buzzwords that float around social media can be enough to leave you confused, struggling and wondering if anything is real anymore... Authentic. How many times have we heard this in a day, as advice from everyone. Now we have people being fake authentic without really understanding what it means to be authentic. You know what I mean, it's the social media equivalent of people wearing make-up with perfectly groomed hair at the gym. Perhaps its because we are not used to kn

Long copy sells more than short copy. - David Ogilvy Billboards are more visible than business cards. Experience matters. Without reputation, people do not generally accept what is new, what is flashy. As consumers, we are more likely to settle for what we know than take the risk of what is new. Reputation can accelerate the adoption of new items, new product launches and allow the consumer to build trust in ventures unknown. Hoverboard. We don't know who was behind the hover

Many business owners hire out social media, many keep it in house... so what can you expect when you outsource it? And what SHOULD you expect? If you are like many business owners, you likely think all SMM (social media managers) are the same right? Wrong. Some go to school, some use the school of life, some both. So what makes a social media manager stand out - not standing out. If you have a great social media manager the truth is, your clients should never know you have o

What are Google Ads anyway? Are Google ads right for your business?

Many businesses now have a social media manager, a digital manager or an online brand manager... there are a few difference between each of the roles, but for now lets just highlight the social media manager - ie: the person that manages your social media accounts. We are the people that the millennials think must have the coolest job, while others think we spend the day 'playing on facebook all day' . Both are right and both are wrong. It's not the coolest job, while it is p

We all know we should be blogging (because we have been told a million times) but ... what do we blog about? How do we start? What should we say? Where do you start? Do you ever find yourself having the same conversations over and over again with your clients, friends or family regarding your area of expertise? >> you may have a great blog topic! Think about things that you do on a regular basis, while they may seem obvious to you, they can be a useful tip for someone else. i

How important is a brand? I was asked recently "how important is a brand". My initial thought was > this call is going to take more than an hour. When considering the importance, I look at the brand of a company as their 'personality' and the logo is the 'face'. So I guess the answer would be, how important is personality? It has value greater than you think. We've started recognizing widely that a brand does hold a power. Brands attract followings, influencers, loyalty and c

Who has ever had an unhappy customer? Until recently, I never really gave thought to an unhappy customer because I have always worked so hard to wow those I work with. Along the way, things happen, life happens and while you do your best to keep everyone happy, there will be a day that you will encounter an unhappy customer. I spent 10 years in retail and followed that up with another 12 years in corporate marketing, there are a few things I learned along the way: 1. Listen t

I love social media and I think it is a great tool for business, for boosting brand awareness, recognition, SEO and helping you promote and