Are consumers too demanding? Or are the demands making us better?
A Sprout Social survey found that people believe businesses can help unify them 53 percent of respondents said they feel connected when a brand’s values align with their own Are the demands of consumers attainable? Have we found a way to connect and are the expectations reasonable? The people advantage. PRO: People are hoping for a connection, we buy into brands that align with our own goals, objectives, values and ideals, we feel a great connection when brands meet some of t