awedity creative inc.

Yay, you have finally gotten your new (or revamped) website up, so bring on the leads right? It's magical, your website

A Sprout Social survey found that people believe businesses can help unify them 53 percent of respondents said they feel connected when a brand’s values align with their own Are the demands of consumers attainable? Have we found a way to connect and are the expectations reasonable? The people advantage. PRO: People are hoping for a connection, we buy into brands that align with our own goals, objectives, values and ideals, we feel a great connection when brands meet some of t

But really, is social media marketing important for your business? Yes. Social media helps you understand your customer, it helps create awareness through targeting and driving traffic to your website... boosting your SEO! What happens when you understand your customers, when you start to rank higher on Google? BOOM. You more sales. Period. 70% of business-to-consumer marketers have acquired customers through Facebook? 84% of CEOs and VPs say they use social media to help ma

What is the value of social media to your business? Big business, small business, new, and well established. No matter the size of your business or how long you’ve been around times are changing and social media has a larger presence now than ever. Millennial consumers shop online, they read reviews, and if they cannot find your twitter handle or instagram account you simply don’t exist in most cases. How do I know? I’m a “millennial” and statistics don’t lie. Word of mouth i

So, its officially the end of 2018 and it's been a roller coaster of a ride. Many ups, ups so high I was afraid of the ride down, and lows that reminded me of what a great place we live. 1. The years of the free ride on Facebook ended. Our organic reach hit an alarming low > we knew it was coming and facebook is a business after all, we all can only give away so much for free. In an effort to increase positive interaction with the platform, business reach hit a low, with pers

Oh, here we go... As a new business, you have a million questions, where to go for this, how do you promote, where are your customers ... and how do you trust anyone? In the last few months I have seen more and more businesses pop up, and like anyone else you hire, you need to make sure they are qualified. Consider this: You wouldn't hire an accountant, realtor, lawyer or anyone without knowing whether or not they are qualified, yet some small business owners think they shoul

Many business owners hire out social media, many keep it in house... so what can you expect when you outsource it? And what SHOULD you expect? If you are like many business owners, you likely think all SMM (social media managers) are the same right? Wrong. Some go to school, some use the school of life, some both. So what makes a social media manager stand out - not standing out. If you have a great social media manager the truth is, your clients should never know you have o

Ahhhhh, the rise and fall of being social on social media. When we all got on Facebook for the first time, how ever long ago, we immediately hunted for old friends, did the standard checking out of how our old flame is doing and curiously checked on people we just met. Fast forward, years, months, post the newly wed stage. We may have 'poked' someone, connected to say 'hi' and ... nothing. Some stay connected on facebook and other accounts to vicariously live through others,

Many businesses now have a social media manager, a digital manager or an online brand manager... there are a few difference between each of the roles, but for now lets just highlight the social media manager - ie: the person that manages your social media accounts. We are the people that the millennials think must have the coolest job, while others think we spend the day 'playing on facebook all day' . Both are right and both are wrong. It's not the coolest job, while it is p

Yes... finally, after dealing with my fair share of copycats, I am finally writing about why you shouldn't do it and why I DON'T do it. You've seen it, if you follow enough people, it will happen to you, you'll spot a trend. Suddenly no one can keep it together 'Some days I think I have it all together, then I find my phone in the fridge' and many more like this... or the SAME image used to celebrate holidays over and over... WHY? Have you considered what it makes people thin

Social media isn't going anywhere so ... if you've been wondering how to get on board and how to use social media, the time is now. How to start: Develop a brand plan, a brand voice and start building your content calendar. What is your plan? Your plan is how often you plan on posting, where you are going to post and how you manage to operate and respond to our page, but don't leave out your objectives to engage the community. Building brand awareness: Brand awareness can be