awedity creative inc.

What happened to your web/graphic designer? Since Covid started I have met more people that have said that the designer they used has 'disappeared' Whether the 'great resignation' or the mindset of 'you only live once' people are moving and changing, reevaluating what they want and where they want to be. People have packed up shop and decided that, if there was to be no other time, this is a great time for a change... and sadly, some have decided to close down. So what can yo

With the buzz and excitement around social media and the vastness of it as a tool for promoting businesses, it seems not only have more and more companies adopted it, but more and more companies are claiming to be experts (this happens in every industry with every trend - educating yourself on the company providing the services and their background is key). When embarking on social media, for your business or to build your brand, more often than not, the service you are provi

Oh, here we go... As a new business, you have a million questions, where to go for this, how do you promote, where are your customers ... and how do you trust anyone? In the last few months I have seen more and more businesses pop up, and like anyone else you hire, you need to make sure they are qualified. Consider this: You wouldn't hire an accountant, realtor, lawyer or anyone without knowing whether or not they are qualified, yet some small business owners think they shoul

Life does not always work out, things change and progress happens. Once upon a time, you created a singular logo and you pumped it on everything, plastered it everywhere and adhered to it like sleeping in on Sundays. The idea was, that people needed to see your logo 7x to build a familiarity with it, to recognize it and feel more brand confidence. Yes, it's proven, if you see something often enough, you start to recognize it. But life changed. We built logos to stand the test

When should you spend money on marketing efforts? This is probably one question that business owners struggle with. When budgets are cut, often one of the first places to cut spending is in the marketing department. Budget decisions: First you likely cut some of the ads that go out. Starting off with the biggest spend or the spend that has produced the lowest return on investment (ROI). - This is of course, granted that you are tracking this. Most companies will likely reduc

What are Google Ads anyway? Are Google ads right for your business?

Yes... finally, after dealing with my fair share of copycats, I am finally writing about why you shouldn't do it and why I DON'T do it. You've seen it, if you follow enough people, it will happen to you, you'll spot a trend. Suddenly no one can keep it together 'Some days I think I have it all together, then I find my phone in the fridge' and many more like this... or the SAME image used to celebrate holidays over and over... WHY? Have you considered what it makes people thin

How important is a brand? I was asked recently "how important is a brand". My initial thought was > this call is going to take more than an hour. When considering the importance, I look at the brand of a company as their 'personality' and the logo is the 'face'. So I guess the answer would be, how important is personality? It has value greater than you think. We've started recognizing widely that a brand does hold a power. Brands attract followings, influencers, loyalty and c

All great design comes from what is not originally on the computer. Logo design, graphic design, play

When should you raise your prices, how should you do it... how can you raise your prices while not losing too many customers.