Advertising budget, cut or spend?

When should you spend money on marketing efforts? This is probably one question that business owners struggle with. When budgets are cut, often one of the first places to cut spending is in the marketing department.

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Budget decisions:

First you likely cut some of the ads that go out. Starting off with the biggest spend or the spend that has produced the lowest return on investment (ROI). - This is of course, granted that you are tracking this. Most companies will likely reduce the money they spend on social media or billboards, sponsorships or donations as the primary course of action.