awedity creative inc.

With the buzz and excitement around social media and the vastness of it as a tool for promoting businesses, it seems not only have more and more companies adopted it, but more and more companies are claiming to be experts (this happens in every industry with every trend - educating yourself on the company providing the services and their background is key). When embarking on social media, for your business or to build your brand, more often than not, the service you are provi

It's the old complaint that many graphic designers joke about. The client asking 'can you make my logo bigger?' Of course we can make your logo bigger. Of course we can fill the page with your logo. Of course people can see it more clearly if it's bigger. But that doesn't mean that it's the right solution, it doesn't mean the ad is going to be more effective if your logo is bigger. In fact, the opposite is true. Making an ad where the key piece of information is your logo is

I've seen it, we have all wanted logos that look like the latest trend, of course we do, that's human nature. BUT THATS WRONG! When working with a designer, you will notice, many have a 'style' that us uniquely theirs, but if you see a designer following all of the trends in their designs, you will likely end up with a logo 'of the now' rather than one that will stand the test of time. So what should you be considering when designing a logo? The look: 1. It should not look li

Life does not always work out, things change and progress happens. Once upon a time, you created a singular logo and you pumped it on everything, plastered it everywhere and adhered to it like sleeping in on Sundays. The idea was, that people needed to see your logo 7x to build a familiarity with it, to recognize it and feel more brand confidence. Yes, it's proven, if you see something often enough, you start to recognize it. But life changed. We built logos to stand the test

I have been asked numerous times "How much does a logo cost?" Normally I reply with an analogy about how you don't know how much a restaurant costs until you know what you want, what you're going to order or if you are adding on appies and drinks. So why would a creative project be any different. What does a logo cost? It depends. What is it worth to you? If you get a logo for free from your friends brother that has microsoft paint or your daughters friend, maybe its free (ya

How important is a brand? I was asked recently "how important is a brand". My initial thought was > this call is going to take more than an hour. When considering the importance, I look at the brand of a company as their 'personality' and the logo is the 'face'. So I guess the answer would be, how important is personality? It has value greater than you think. We've started recognizing widely that a brand does hold a power. Brands attract followings, influencers, loyalty and c

All great design comes from what is not originally on the computer. Logo design, graphic design, play

When you work for yourself you have the innate desire to make everyone happy... Thats a good thing, a very good thing in fact. You find that people love working with you so you get asked to do more and more all the time... you say YES because you are happy to help and you would rather say yes than no. you are busy, so busy in fact that you no longer have time to do your laundry, grocery shop or clean your house. YAY this is living. But is it? Suddenly you have become so in de

When should you raise your prices, how should you do it... how can you raise your prices while not losing too many customers.

Who has ever had an unhappy customer? Until recently, I never really gave thought to an unhappy customer because I have always worked so hard to wow those I work with. Along the way, things happen, life happens and while you do your best to keep everyone happy, there will be a day that you will encounter an unhappy customer. I spent 10 years in retail and followed that up with another 12 years in corporate marketing, there are a few things I learned along the way: 1. Listen t