What you need to know about logos...

I've seen it, we have all wanted logos that look like the latest trend, of course we do, that's human nature.


When working with a designer, you will notice, many have a 'style' that us uniquely theirs, but if you see a designer following all of the trends in their designs, you will likely end up with a logo 'of the now' rather than one that will stand the test of time.

So what should you be considering when designing a logo?

The look:

1. It should not look like the now. ie: circle logos or triangle shaped logos seem to be 'all the rage' right now, but like a tattoo, in a few years it will look like 2017/2018, not timeless. While you may love it, if it does not completely make sense, or hold some timeless value, it will likely