Will your brand weather the storm?

We have talked so heavily about the value of your brand. In challenging times, the strength of your brand will be even more valuable than at any other point - aka, this is the moment of test that your brand has waited for.

Sit back, here are some questions to ponder:

1. what is the mission of your business?

2. what is your purpose, your 'why' and the core of your brand

3. What does your brand value? People, profit, innovation, strategy, environmental etc...

I ask cl