awedity creative inc.

I've seen it, we have all wanted logos that look like the latest trend, of course, we do, that's human nature. BUT THAT'S WRONG! When working with a designer, you will notice, many have a 'style' that us uniquely theirs, but if you see a designer following all of the trends in their designs, you will likely end up with a logo 'of the now' rather than one that will stand the test of time. So what should you be considering when designing a logo? The look: 1. It should not look

Life does not always work out, things change and progress happens. Once upon a time, you created a singular logo and you pumped it on everything, plastered it everywhere and adhered to it like sleeping in on Sundays. The idea was, that people needed to see your logo 7x to build a familiarity with it, to recognize it and feel more brand confidence. Yes, it's proven, if you see something often enough, you start to recognize it. But life changed. We built logos to stand the test

How important is a brand? I was asked recently "how important is a brand". My initial thought was > this call is going to take more than an hour. When considering the importance, I look at the brand of a company as their 'personality' and the logo is the 'face'. So I guess the answer would be, how important is personality? It has value greater than you think. We've started recognizing widely that a brand does hold a power. Brands attract followings, influencers, loyalty and c