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The psychological resistance of a logo redesign
There comes a time when most businesses will ask 'is it time for a logo redesign?'. Whether slowing sales, a changing demographic,...

How Behavioural Economics Can Inform Logo and Brand Design
A logo is more than just a visual mark—it’s a psychological tool

Designing a logo > building a brand
Starting a business can feel exciting and overwhelming, but there are many fun things to look forward to, and a logo is one of them....
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