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The psychological resistance of a logo redesign
There comes a time when most businesses will ask 'is it time for a logo redesign?'. Whether slowing sales, a changing demographic,...

The Psychology of Pricing: Luxury Edition
Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

Designing a logo > building a brand
Starting a business can feel exciting and overwhelming, but there are many fun things to look forward to, and a logo is one of them....


Standing for something that means something...
When brands should stand up for soceital issues
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