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Use a bad review for your own benefit

"But what if I get a bad review?" I hear this from so many clients. Of course my first thought is, you shouldn't be getting too many bad reviews if you are doing everything to try to keep your customers happy. Makes sense right?

We all have that one friend, of 5 of them that generally doesn't ever say anything. The waiter got their meal wrong, they eat it anyway. Their luggage was lost, not a word. We all know people that don't make a peep even when something is wrong, and we know people that only passively respond to something wrong. Most people do not care for confrontation, they avoid it, so to speak up about something wrong would make them feel bad. That haircut that looks like its lopsided, they wont say anything to get it fixed, they will just never go back.