Why do we love nostalgia? Nostalgia makes us feel good; it's embedded in our memories and creates optimism.

Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

Why do we hate losing something? How do businesses and marketers use this to make us less likely to leave them?

How can businesses and brands leverage nudges ethically and effectively and empower consumers rather than making them anxious?