The start of the GAP:
You know when you start a project with a new client and there are these levels of design dreams that you build in your head, your visions of what it could be ....
the client has their own set of visions, theirs are more based around the huge results that will be seen, how customers will come rushing to their door... Thats this one initiative will change everything!
These are just the start of the tragic GAPS that are developed.
Generally, as a graphic designer, we have hopes and dreams of creative freedom, the wild and fun designs we will build, the beautiful compilations that transcend platforms, engage the audience and get recognized for their cleverness. It's what every designer wants, what every marketer hopes for and the viral-ness t