Why do we hate losing something? How do businesses and marketers use this to make us less likely to leave them?

How can businesses and brands leverage nudges ethically and effectively and empower consumers rather than making them anxious?

By definition, of 'The IKEA effect' is a cognitive bias that shows that people place a higher value on things they helped to build or create

Everything we do or don't do reflects and creates an opportunity to let people make judgements about us, or sends a message about who we are

It's a beautiful sunny day and you find yourself at a market, a tourist trap or a pop-up shop and though there are a lot of great items,...