helping businesses get noticed
I help bring
clarity to your business
good design is nice;
great design turns heads.
we live in an attention economy.
Whether a new business, a complete revamp, an evolution post-merger, or a start-up, getting noticed is everything - we live in an attention economy; I help you design for it.
With a professional background in graphic design and over two decades of applied brand work, strategy, and creative execution, you gain from vision with execution, and the added knowledge of full-cycle application.
I also bring in my advanced training in behavioral economics, helping your design and strategy benefit from science-backed impact.
flexible
marketing leadership
senior marketing experience at your fingertips
Outsourcing marketing has grown by over 112% in the last year — why? Fractional services provide all the benefits of in-house and agency services, but with an adaptable, affordable model.
For growth-focused businesses, outsourcing offers a dedicated senior marketing partner ready to integrate with you and your team and drive your marketing forward, on a budget that works for you. What you need, what you can afford, when you need it.
develop your vision:
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Annual marketing strategy and planning
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Brand strategy and identity development
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AI development and tools
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Customer insight integration and audience research
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Global market positioning and communications
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Campaign strategy and creative direction
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Team leadership and agency oversight
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Website strategy, design, and optimization
how we work together:
A compelling brand presence, strategic marketing, or a functional website isn't just fun; it's crucial in our attention-driven society. I've designed my services to meet the needs of modern businesses.
build your vision
Whether designing a new brand or a rebrand, I help extract your ideas into something we can all see, and help you build your logo, brand identity, website, and more.
focusing on grown
If you know you need more than the ad hoc marketing you have been doing, this is where we work together (whether as a consultant or fractional CMO) to build a foundation and execute.
foundational review
Stuck, plateau or not sure what's not working? This review allows you to see your business from the outside with actionable steps to move forward.
see your business
...differently
great work doesn't happen in a box.
Most fractional CMOs and consultants are strategists. They hand the creative work to an agency or a freelancer, and you manage the gap between the two.
My background is different: I've spent 25 years working across marketing strategy, brand development, and design. The strategy I write is the same strategy I execute. My experience is rare and diverse, allowing me to tackle problems in different ways.
I also bring formal training in behavioral economics into every engagement. That means the decisions about where to focus your budget, how to position your offer, and how to structure your website are made with an understanding of how your buyers actually think, not how we assume they think.
And finally, I love design. I have built a strong reputation for my clever logo and brand designs, websites that convert browsers to buyers and have worked with 100s of brands to help.
