helping businesses get noticed
you've built a good business
let's make it great
fractional CMO and brand strategy for
growth-focused companies
execution without strategy is just spending.
I help new, growing, and mid-sized businesses align, design, and execute on a solid foundation. Whether designing logos and websites or providing marketing leadership and strategy, I help businesses build roots, identify, and grow through their strengths ---> with strategy... because even trees grow in two directions at once.
good design is nice;
great design gets noticed.
we don't do boring here.
Whether a new business, a complete revamp, an evolution post-merger, or a start-up, getting noticed is everything - we live in an attention economy; I help you design for it.
With a professional background in graphic design and over two decades of applied brand work, strategy, and creative execution, you gain from vision with execution, and the added knowledge of full-cycle application.
I also bring in my advanced training in behavioral economics, helping your design and strategy benefit from science-backed impact.
how we can work together:
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Brand identity and strategy
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A complete logo design
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Visual brand systems and guidelines
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Website design and UX (SEO and AI-optimized)
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Digital advertising creative
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Social media content design templates
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Presentation and pitch deck designs
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Print and promotional materials
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Trade show graphics
flexible
marketing leadership
senior marketing experience at your fingertips
Outsourcing marketing has grown by over 112% in the last year — why? Fractional services provide all the benefits of in-house and agency services, but with an adaptable, affordable model.
For growth-focused businesses, outsourcing offers a dedicated senior marketing partner ready to integrate with you and your team and drive your marketing forward, on a budget that works for you. What you need, what you can afford, when you need it.
lets' tackle your:
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Annual marketing strategy and planning
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Brand strategy and identity development
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AI development and tools
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Customer insight integration and audience research
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Global market positioning and communications
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Campaign strategy and creative direction
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Team leadership and agency oversight
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Website strategy, design, and optimization
how we work together:
A compelling brand presence, strategic marketing, or a functional website isn't just fun; it's crucial in our attention-driven society. I've designed my services to meet the needs of modern businesses.
Fractional CMO
Integrate with your team on a defined schedule and take ownership of your marketing strategy, priorities, and execution.
You gain senior leadership at a fraction of the cost.
Ideal for: companies without a marketing leader or between hires.
Strategic Consulting
A specific challenge, a defined output, a clear timeline. Brand positioning, go-to-market strategy, a marketing audit, a channel plan. We define what done looks like at the start.
Ideal for: companies that needs strategic direction on a specific problem
Strategic Advisor
For companies that have a marketing team but want a senior external perspective. I review what's in front of you, ask the questions your team is too close to ask, and tell you what I actually think.
Ideal for: companies or marketing teams that want a sounding board and honest assessment.
what makes awedity
...awesome?
I didn't want to be put into a box.
Most fractional CMOs and consultants are strategists. They hand the creative work to an agency or a freelancer, and you manage the gap between the two.
My background is different: I've spent 25 years working across marketing strategy, brand development, and design. The strategy I write is the same strategy I execute. My experience is rare and diverse, allowing me to tackle problems in different ways.
I also bring formal training in behavioral economics into every engagement. That means the decisions about where to focus your budget, how to position your offer, and how to structure your website are made with an understanding of how your buyers actually think, not how we assume they think.
and finally, I love design. I have built a strong reputation for my clever logo and brand designs, websites that convert browsers to buyers and have worked with 100s of brands to help.
