+ irrational behaviour
psychological insights into marketing and design for more effective results.
Small changes in design and user experience can have a big impact on consumer behaviour. We incorporate subtle yet effective behavioral nudges, such as clear call-to-action buttons, simplified decision-making processes, and personalized recommendations, to guide your customers toward the desired actions.
We think in our own biases and can be limited by them as well.
We use heuristics to help us make decisions. Once we understand this, we can see beyond them and work with them to help change behaviour.
Understanding these can help businesses work with them or eliminate them.
We all think we make decisions that are logical and well thought out, but what if that's not true? Hint, its not always true. Understanding how we make decisions helps marketers craft better messages.
One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.
— Dan Ariely
so, where + how do we apply
behavioral economics insights?
Truth is, it can be applied to design to make sure we are ensuring user experience, and help guide the decisions we want people to take.
We consider behavioural economics when it comes to communications and ensuring we are giving the right message (and this may come through testing as well).
We can apply theories of behavioural economics in strategy as well to solve challenges or to re-evaluate the behaviour consumers are taking.