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Nostalgic design
Why do we love nostalgia? Nostalgia makes us feel good; it's embedded in our memories and creates optimism.

The Psychology of Pricing: Luxury Edition
Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

Website Design and Updates for Google SEO
This year has been a significant year for updates, as Google continues to help us all create better, more informational websites that serve

Loss aversion, why losing sucks
Why do we hate losing something? How do businesses and marketers use this to make us less likely to leave them?

Are digital nudges making you anxious?
How can businesses and brands leverage nudges ethically and effectively and empower consumers rather than making them anxious?
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