We all know we should be blogging (because we have been told a million times) but ... what do we blog about? How do we start? What should we say?
Where do you start?
Do you ever find yourself having the same conversations over and over again with your clients, friends or family regarding your area of expertise?
>> you may have a great blog topic!
Think about things that you do on a regular basis, while they may seem obvious to you, they can be a useful tip for someone else. ie: not everyone knows where to start with their blog.
The easiest things to write about will be the things that you know fluently, it will help you write even more.
What do you blog about?
It may seem obvious to blog about things you know, but you may be stuck on topics or areas of expertise. Here are some tips:
Talk about things that are happening in the news
Highlight before and after items
Highlight why something was successful in your practice
Trends and topics that are up and coming
Try to keep your topics relevant to your business!
Not only does blogging help build a credibility but it can help drive traffic to your website and build an audience, grow your customers and help your website rank better in search engines.
Promoting your blog
Utilize your newsletter, social media platforms and your contacts to share and create awareness to your blog. Start with teasers ie: 'I will be highlighting what you need to know about blogs on Tuesday' so people know to watch for it.
If you have a sign up option on your website (be CASL compliant) share a link to your blog from your newsletter.
Highlight, with a link, your blog topic on your social media account. Make sure you are platform appropriate (ie LinkedIn audiences prefer high level thought pieces, vs Facebook which is more flexible)
Many of these suggestions will also translate for your video blogs (vlog).
Enjoy, the toughest is taking the first step, after that you will find writing a blog is not that hard.