When it's dark, you see the stars.

With a lockdown on the horizon, this may be a good time to find 5 minutes to write a blog.

Since the first day of the social-distancing announcement, the panic spread. I cannot blame anyone for their feelings, this is a completely new territory for people, businesses and our environment. You would think social media would make it easier for us all to sit 6ft apart, after all, we have become so accustomed to communicating not even being in the same room as each other.

This is a new territory for businesses though. For many their businesses rely on personal contact and the engagement, the face to face interactions and customer service. For restuarants, delivery seemed like a natural next step, for retail the online shopping was a natural partner, but we have missed many industries that have no secondary option - consider me cutting my hair via skype with my hairdresser... pretty sure the results will not be the same.

With adversity brings change, it brings opportunity and it brings out the best and the worst. The opportunists may hoard toilet paper and lysol, and without judgment, they can do what they choose, we don't know their story so we can dislike their choice but we don't know the level of fear or need they have.

We see the adaptors, the business owners that are willing to be flexible with their ways, open new doors (or not for safety) and find new ways to communicate with their customers, deliver their goods and stay in contact (a shout out to Kelsey for her online training). We have seen some move quickly to develop an online version of their delivery, sales or consultation. These businesses are the ones we applaud for their new ad