We started out 2020 like any other year, normal, full of hope for what the year would unfold for us and our businesses.
By March we were sure there was a change coming, and it did. COVID happened.
For many businesses, they froze, what do we post? what is safe to talk about? Will we be shutting down? More stopped running ads, they took a stance, felt they didn't need to advertise and went quiet, after all, who is buying when we're all in lockdown?
Social media was up 40% at the peak of lockdown, meaning those that continued to post, engage and change the conversation to suit the moment, we're able to gain new insights into who their customer was and who their potential new customer could be.