Marketing during a pandemic - Covid 19

Never in a million years did I ever think I would be writing a blog on the topic of marketing during a pandemic. I've written blogs, but who ever thinks they will be a part of a pandemic, let alone a worldwide pandemic in which to navigate your business?

Some people have stopped completely marketing their business during the pandemic. The world has not ended. While some businesses have taken this opportunity to chase ambulances and capitalize. Let's aim somewhere in the middle and only where it really does matter.

1. Where is everyone?

Is your business going to continue to run after the pandemic has passed and a vaccine has be found? You don't want your business to be wiped out, so this is a good time to take a look at all of what you are doing and, to reduce costs, figure out where and when is the most effective marketing taking place.

With more people engaging on social media, this may be the best time to focus more of your efforts online versus offline, though people do have more time to read the paper right now.