"I don't get a ton of calls each week from my Facebook page" - this is what the average small business owner might be saying to themselves or their social media team. Before you throw in the towel, consider the other effective things social media is providing for your business:
1. Staying ahead, or at least in line with your competition:
No matter what, there is likely one competitor that is on social media - so would it bother you more to know that THEY have just taken a client that could have been yours if they were able to find you on social media? Yes, your competition can likely even poach your current clients base by engaging them, sharing content that may cause a reaction.