what I do
I've seen it, we have all wanted logos that look like the latest trend, of course we do, that's human nature.
BUT THATS WRONG!
When working with a designer, you will notice, many have a 'style' that us uniquely theirs, but if you see a designer following all of the trend...
Life does not always work out, things change and progress happens.
Once upon a time, you created a singular logo and you pumped it on everything, plastered it everywhere and adhered to it like sleeping in on Sundays.
The idea was, that people needed to see your logo 7x...
How important is a brand?
I was asked recently "how important is a brand". My initial thought was > this call is going to take more than an hour.
When considering the importance, I look at the brand of a company as their 'personality' and the logo is the 'face'.
So I gu...